The Beauty Industry

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Little Brazil, News

The Beauty Industry

By Karla Rensch

The beauty industry moves millions. Its power is tremendous; regardless of any crisis a given country is facing, anywhere in the world, the global cosmetic market grows progressively around 4 percent annually. It is interesting to note that consumption patterns basically remain the same over time. Whether for cultural or social reasons, the contemporary consumer tends to take care of appearances with more attention and regard. In the United States, as well as in Brazil, skin care products continue to lead the market for consecutive years, occupying a 36 percent share worldwide. Hair care products come in second.

Brazilian immigrants, mainly those coming from the warmest areas of Brazil, such as the Northeast, that migrate to countries where the winter is rigorous and with constant temperatures below zero, as in Connecticut, must relearn to take care of their skin, their hair and, sometimes, even how to dress appropriately to go out on a cold-weather day without freezing.

People from tropical countries have never heard of thermally insulated clothing and shoes. They don’t know they need to protect their ears and keep their feet warm heading out to face low temperatures and wind.

Relearning some essential daily care is necessary, especially when it comes to skin care. Unlike Americans, who are used to constantly taking care of their skin, many Brazilian immigrants arrive here not knowing they need to apply daily moisturizer. So, it is common to see newcomers experiencing discomfort with chapped and extremely dry skin. They often use ineffective skin care products, usually brought in from Brazil, which are excellent for the weather there, but not for the cold temperatures here.

If you fall into the category of newcomer and do not know what to use or how to improve your skin, ask in pharmacies. Pharmacy staff will be able to show you numerous types of effective and inexpensive creams, dermatologically tested, which work miracles against dryness. It is always good to ask someone that already lives here and knows the pros and cons of cold weather; after all, no one deserves to spend the entire winter with chapped skin and, in the worst cases, with eczema contracted through exposure to cold.

Being an immigrant means coming out of your bubble, your comfort zone, to adopt new customs, open your mind to the unknown with joy, and add new habits to your daily routine, such as how to apply skin cream daily. Strive to observe and learn from the differences that make up your new routine.




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February 23, 2018

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