Brazilian Entrepreneurship in the United States

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Brazilian Entrepreneurship in the United States

By Karla Rensch

Brazilians are naturally entrepreneurial people; according to the Global Entrepreneurship Monitor 2011 (GEM), in a research project conducted in partnership with Sebrae and IBQP, the Brazilian Institute of Quality and Productivity, Brazilian entrepreneurship is the third ranking among 54 countries that were studied, right behind China and the United States.

When migrating, Brazilians coming to the United States bring more than dreams and possibilities of expanding horizons. They carry an immense inventive capacity, dosed with competence, professionalism and a peculiar talent to face the challenges that come with the opening of their future businesses or investments as immigrants.

We can see many examples of successful businesses in different areas, ranging from craft ventures to producers of large events. We also see a diverse range of professionals, who work in all kinds of industries, from beauty to gastronomy. The trade universe is vast, and Brazilians hold a significant share of the U.S. market, growing continuously in both formal and informal markets, including also the service sector.

In this context, we can note a very interesting fact that occurs mainly in the states that receive many Brazilians as tourists. Entrepreneurship ends up being divided into two strands. The first survives in the U.S. market by doing business almost exclusively with Brazilian residents or tourists. In that regard, professor Eduardo Picancó says in a survey conducted by the Federal University of Fluminense (UFF) Department of Entrepreneurship and Management: “The entrepreneur who migrates goes through many difficulties because he is in a new and unknown market, so he is naturally encouraged to open a company that caters to Brazilians.”

The other strand of business follows the natural course of entrepreneurship, not limited to a single target audience, serving not just the Latino community, but everyone. For instance, Nilton Coelho, owner of Banana Brasil, a Brazilian restaurant chain that offers excellent homemade quality food, presents its diverse clientele with specialties from our cuisine. Known throughout the Latino community, Banana Brasil is one of the most visited restaurants by our fellow Brazilians. It currently has facilities in four locations in Connecticut, and it will soon open another restaurant in Massachusetts, expanding its horizons and highlighting with its success and growth the Brazilian capacity for entrepreneurship in the United States.

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November 16, 2017

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