Know the Successful Story of the Esthetician Daniella Assis

American Dream Series

Know the Successful Story of the Esthetician Daniella Assis


In this issue, our guest interviewed for the American Dream profile is the Brazilian esthetician Daniella Assis, owner of Urban Spa. She shares her life story in the United States, remarkable moments along her journey and how her American Dream became reality.


Born and raised in Ipatinga, in the state of Minas Gerais, Brazil, Daniella Assis always dreamed of living in the United States. With a degree in business administration specialized in international trade, she worked for many years in a business financial department and taught in a university at night.

The American Dream begins

“I often spent my vacations in the United States and loved to be here. I came as a tourist for three consecutive years and, one day, I met my husband in Brazil. We started dating from a distance and I decided to move here with him and try my luck. My husband is my biggest motivator and supports me in everything. If it wasn’t for him, I would not be here,” she explained.

It was in 2013 that Daniella left her two jobs in Brazil and came to the United States in pursuit of something she did not know was going to happen. “I worked helping clean houses and tried to learn everything about living here. It was then that I realized that being an esthetician was a very interesting industry and very promising too. I used to look for that service for myself and could not find it.”

It was then that Daniella felt the desire to study to become an esthetician. “In February of 2014, I returned to Brazil and studied for a year, taking classes and doing internships in clinics specialized in skin care,” she recalled.

“After studying hard for that period, I came back to the U.S. and started to evaluate how I would begin to work in that field. I had my résumé with me and went door to door in beauty salons introducing my work. One day, a friend of mine introduced me to two business owners, Keila and Marlene, who today have become close friends. They were partners in a business specialized in body waxing. They opened the door for me, listened to my ideas, made arrangements in their space and invited me in with open arms.”

“After almost a year, however, my clientele had grown and the space was no longer sufficient to accommodate the amount of work I had. I needed to look for another alternative.”

“I met with Edson Prado, a personal trainer and coach, and we started a partnership in a gym in Bethel. That gave me a big boost and my clientele just kept growing. We worked together for three months, but, sadly, the gym closed and we could not find a place for the two of us. Working with him was a fantastic experience; I have only to be thankful,” emphasized Assis.

Looking for a place in the sun

“When the gym closed, for one month, I did not have a space in which to treat my customers. I was getting desperate and afraid to lose everything I had accomplished. I decided to open my own space, even if at the beginning, I was making just enough to pay the rent. I was surprised to see that all my clients followed me to the new location.”

After two years, Daniella guarantees that she still has a long way to go, but she feels victorious for all that she has conquered in such a short period of time.

“I have been here for two years and a feel that I have accomplished my American Dream. In less than a year into the work, I felt the need for a bigger space, and today, I have my own spa.”


For Daniella, this country is a place where the sun shines for all. “Anyone can win here. In this land, we can have anything we want. Believe in your dreams and work on what you like. I thank the Brazilian community for embracing me and believing in my work. Follow the law and give your best at work. Today, I can say that I have conquered my American Dream. I know I have a long path to walk, but I already feel like a winner,” she concluded.


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February 11, 2017

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